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PCurrent modeling approaches for designing services do not address the characteristics of collaborative business-to-business (B2 B?) service engagements. Yet, these types of service engagements, for example R&D services and other knowledge-intensive business services, are key components of industrialized economies. We identify the requirements of a modeling technique able to support the analysis and design of these types of service engagements. We briefly describe Value cocreation modeling (VCM), a modeling technique fulfilling these requirements, with an emphasis on value cocreation. VCM draws concepts and constructs from _i_*, an agent-oriented modeling language, and business intelligence modeling. We briefly illustrate the use of VCM in an R&D service engagement, discuss its limitations, and outline opportunities for future work.


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Title Value cocreation modeling: supporting the analysis and design of B2 B? service engagements through agent orientation and business intelligence
Authors L. Lessard and E. Yu
Type Conference
Conference/Journal Title iStar 2014
Volume/Number Vol-1157, Paper 7
Editors F. Dalpiaz and J. Horkoff
Publisher CEUR-WS
Month June
Year 2014
Keywords Service Engagements; Modeling Requirements; Value Cocreation Modeling; i*; Business Intelligence Modeling
Topic revision: r2 - 14 Aug 2014 - 18:25:23 - Daniel Amyot
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