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E-commerce is presently operating under its expected capacity, mainly because traders find it very difficult to trust one another online for trading decisions. It is therefore very important to develop an effective trust management system that assists e-commerce participants to make good trust decisions. This paper describes an approach based on users’ requirements towards such a system. The benefits of this approach are threefold: First, it gives a better understanding of the components that can be used in a trust management system. Secondly, it illustrates that the components contributing to the trust making process can be different from one environment to another. Thirdly, it shows that the way one person trusts can be different from others. This approach, rather than using the same static attributes to calculate trust for everyone, uses specific attributes based on each truster’s goals. Moreover, by using GRL and UCM as notations for trust modeling, this approach provides a visual representation of trust, its components and the trusting process.

-- Daniel Amyot - 11 Nov 2007


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Title Modeling Trust in E-Commerce: An Approach Based on User Requirements
Authors A. Pourshahid, T. Tran
Type Conference
Conference/Journal Title Proc. 9th Int. Conference on Electronic Commerce (ICEC-07)
Publisher ACM
Month August
Year 2007
Pages 413-421
DOI 10.1145/1282100.1282179
Keywords Trust, Trust modeling, E-Commerce, URN, GRL, UCM
Topic revision: r4 - 06 Nov 2009 - 17:03:56 - Azalia Shamsaei
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